For Immediate Release:
Seattle Leadership Forum Explores Big Data
Wharton Professor, Dr. Peter Fader, and Microsoft Senior Director of Business Analysis, Jarvis Bowers, Outline Critical Strategies for Elevating Customer Analytics in a Data Driven Marketplace
SEATTLE – June 20, 2012 – Point B, a management consulting firm, Wilson Sonsini Goodrich & Rosati, the premier provider of legal services to technology, life sciences, and growth enterprises worldwide, and The Wharton School of the University of Pennsylvania (Wharton | San Francisco) announce the next Seattle Leadership Forum on June 28th from 7 a.m. – 9:00 a.m. at The Four Seasons. “Customer Analytics: Exploring Business Use of ‘Big Data’ in the Data-Driven Marketplace” will lay out key elements to ensure customer analytics are a strategic part of an organization’s business and marketing strategies.
For many corporations, the role of customer-level data is shifting from "nice to know" to "must have." Across the enterprise, everything from performance incentives, recruiting strategies, supply chain logistics and marketing messages are focused on gaining and leveraging a deep understanding of customers' behavioral patterns. Wharton Professor and Co-Director of the Wharton Customer Analytics Initiative at the University of Pennsylvania, Dr. Peter Fader, and Microsoft Senior Director of Business Analysis, Jarvis Bowers, will discuss this changing competitive landscape and offer real world examples of how companies can elevate the importance of customer analytics in their own organizations.
To learn more about the June Seattle Leadership Forum and register, please click on the “In Person” events tab here: http://www.pointb.com/about-us/events.
Point B, Inc. helps organizations form, execute, and thrive. With capabilities including Strategy, Venture Investment and Advisory, and Management Consulting this integrated set of businesses provide value to the organizations and communities we serve. Our consulting group helps clients develop strategic insights and translate them into impact. Our clients look to us for industry and functional expertise combined with our ability to execute. Our capital group provides deep venture advisory expertise, leveraging Point B’s broad network and the horsepower to drive portfolio companies’ growth and success. The firm is regularly honored by many publications as an exceptional place to work, including The Wall Street Journal and Consulting Magazine.