Consulting Services

Marketing & Product Management

Point B's Marketing and Product Management practice helps our clients develop, launch and market exceptional products and services in an exceptional way. We enable our clients to grow revenue, gain market share, and win against their competition through our experience and insights, our discipline and creativity, and our focus on the customer. We believe market success is a function of getting our four core elements right: right customers, right products, right messages and right offers/channels.

Focus Areas

Market Opportunity Assessment

Assess and prioritize opportunities for new markets, products, services and customers.

Marketing & Product Strategy

Develop strategies to capture value in chosen markets, customer segments and product categories.

Product Planning & Launch

Define winning products and services and deliver them to market successfully. Read more.

Marketing Programs & Operations

Optimize results and return on investment through customer acquisition, connection and retention initiatives.

Read more about Point B's Marketing Programs and Operations.

Latest Insights

Brick and Mortar, Meet mCommerce

Given the growing importance of mCommerce to your customers, your market position and your bottom line, how can you leverage it to create an exceptional in-store experience?   Read More

Strategy and the Last Mile

Strategy deployment ensures that your people are contributing to the organization.   Read More

Selling Health Plans and Services Online

Online sales of health plans and services put consumers in the driver's seat. A lesson in history can help your organization get ready.   Read More

Social Media is Easy

Before launching social media programs, smart companies are tackling the organizational planning needed to successfully operationalize consumer insights.   Read More

Case Studies

Bringing Polish to Julep’s eCommerce Business

Nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven.   Read More

Gaining a 360 Degree View of the Customer

Successful companies look across all of their channels to gain a better understanding of what their customers want.   Read More

Consumer Packaged Goods Product Launch

Retail and consumer packaged goods analysts estimate that 75% of new product launches fail.   Read More

Helping Alaska Airlines Improve Customer Loyalty

Alaska Airlines has one of the most popular frequent flyer programs in the travel world but it encountered some obstacles.   Read More

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