Consulting Services

Marketing & Product Management

We help our clients develop in-depth customer insights and translate them into marketing and product management strategies that drive sustainable, organic growth.

Focus Areas

Marketing strategy and planning

With a focus on delivering results, our consultants link marketing with overall company objectives to develop go-to-market strategies and plans.

Product category management

We recognize the importance of cross-functional alignment and coordination in developing, launching, and managing products. Our expertise helps product groups execute plans in complex environments.

Customer service, engagement, and loyalty

We help companies manage customer relationships, build and measure customer loyalty, and create coordinated experiences for customers across channels.

Sales team effectiveness

We assess sales team structures, incentives, tools, and methods and help build programs that drive business objectives.

Strategic planning and development

Working side-by-side with client leadership, we build the shared vision, momentum, organization structure and executable plans necessary to deploy their strategies.

Latest Insights

Social Media is Easy

Before launching social media programs, smart companies are tackling the organizational planning needed to successfully operationalize consumer insights.   Read More

Strategy and the Last Mile

Strategy deployment ensures that your people are contributing to the organization.   Read More

Selling Health Plans and Services Online

Online sales of health plans and services put consumers in the driver's seat. A lesson in history can help your organization get ready.   Read More

Case Studies

Bringing Polish to Julep’s eCommerce Business

Nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven.   Read More

Gaining a 360 Degree View of the Customer

Successful companies look across all of their channels to gain a better understanding of what their customers want.   Read More

Consumer Packaged Goods Product Launch

Retail and consumer packaged goods analysts estimate that 75% of new product launches fail.   Read More

Helping Alaska Airlines Improve Customer Loyalty

Alaska Airlines has one of the most popular frequent flyer programs in the travel world but it encountered some obstacles.   Read More

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