We help our clients develop in-depth customer insights and translate them into marketing and product management strategies that drive sustainable, organic growth.
With a focus on delivering results, our consultants link marketing with overall company objectives to develop go-to-market strategies and plans.
We recognize the importance of cross-functional alignment and coordination in developing, launching, and managing products. Our expertise helps product groups execute plans in complex environments.
We help companies manage customer relationships, build and measure customer loyalty, and create coordinated experiences for customers across channels.
We assess sales team structures, incentives, tools, and methods and help build programs that drive business objectives.
Working side-by-side with client leadership, we build the shared vision, momentum, organization structure and executable plans necessary to deploy their strategies.
Given the growing importance of mCommerce to your customers, your market position and your bottom line, how can you leverage it to create an exceptional in-store experience? Read More
Strategy deployment ensures that your people are contributing to the organization. Read More
Online sales of health plans and services put consumers in the driver's seat. A lesson in history can help your organization get ready. Read More
Before launching social media programs, smart companies are tackling the organizational planning needed to successfully operationalize consumer insights. Read More
Nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven. Read More
Successful companies look across all of their channels to gain a better understanding of what their customers want. Read More
Retail and consumer packaged goods analysts estimate that 75% of new product launches fail. Read More
Alaska Airlines has one of the most popular frequent flyer programs in the travel world but it encountered some obstacles. Read More