Industry Expertise
Retail and Consumer Products
Point B partners with retailers to enable new capabilities and improve the customer experience across mobile, internet and brick-and-mortar stores.
Focus Areas
Product/service launch
We help clients understand customer requirements, develop repeatable processes for their key product launches, and align the organization for success.
IT strategy and implementation
We help clients develop and implement an IT strategy that addresses the latest mobile applications, cloud infrastructure and ecommerce platforms.
Multi-channel strategy
We help retailers develop the capabilities they need to connect with customers across channels, including mobile applications, e Commerce platforms and the social programs.
Customer engagement, marketing, and loyalty
We help our clients understand the needs of their customers, develop the strategies to deliver stronger relationships, and execute on these key initiatives.
Organizational design and transformation
We help clients build competitive advantage through superior talent management, leadership development, and organizational design.
Latest Insights
Developing a Mobile Strategy
There are over 1 billion mobile devices in circulation. Does your organization have the right mobile strategy? Read More
Mobility in the Retail Space
With a smartphone in hand, today’s consumers hold a global shopping mall in their pocket. Learn how to stay competitive in the digital era. Read More
Case Studies
Bringing Polish to Julep’s eCommerce Business
Nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven. Read More
Turning a Technology Upgrade Into a Strategic Driver
Learn how this retailer successfully upgraded its CRM system. Read More
Powering Up the Process
By powering up its existing processes and change management, we helped this retailer increase quality, productivity, and skills. Read More
Launching a New Loyalty Program for a Leading Retailer
Learn how Point B helped this retailer launch a specialty-department loyalty program. Read More
