Industry Expertise

Retail and Consumer Products

Point B partners with retailers to enable new capabilities and improve the customer experience across mobile, internet and brick-and-mortar stores.

Focus Areas

Product/service launch

We help clients understand customer requirements, develop repeatable processes for their key product launches, and align the organization for success.

IT strategy and implementation

We help clients develop and implement an IT strategy that addresses the latest mobile applications, cloud infrastructure and ecommerce platforms.

Multi-channel strategy

We help retailers develop the capabilities they need to connect with customers across channels, including mobile applications, e Commerce platforms and the social programs.

Customer engagement, marketing, and loyalty

We help our clients understand the needs of their customers, develop the strategies to deliver stronger relationships, and execute on these key initiatives.

Organizational design and transformation

We help clients build competitive advantage through superior talent management, leadership development, and organizational design.

Latest Insights

Mobility in the Retail Space

With a smartphone in hand, today’s consumers hold a global shopping mall in their pocket. Learn how to stay competitive in the digital era.   Read More

Anatomy of a Successful Digital Strategy

Having a successful digital strategy helps to connect organizations with customers, prospects and stakeholders.   Read More

Developing a Mobile Strategy

There are over 1 billion mobile devices in circulation. Does your organization have the right mobile strategy?   Read More

Brick and Mortar, Meet mCommerce

Given the growing importance of mCommerce to your customers, your market position and your bottom line, how can you leverage it to create an exceptional in-store experience?   Read More

Case Studies

Applying Agile Methods in Support of Creating a World-Class Guest Experience

Learn how Point B helped our client re-launch their website to enhance their guests' experiences.   Read More

Bringing Polish to Julep’s eCommerce Business

Nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven.   Read More

Turning a Technology Upgrade Into a Strategic Driver

Learn how this retailer successfully upgraded its CRM system.   Read More

Launching a New Loyalty Program for a Leading Retailer

Learn how Point B helped this retailer launch a specialty-department loyalty program.   Read More

  • LinkedIn
  • Twitter
  • Google+
  • Facebook