Industry Expertise

Retail & Consumer Products

Point B partners with retailers to enable new capabilities and improve the customer experience across mobile, internet and brick-and-mortar stores.

Focus Areas

Product/service launch

We help clients understand customer requirements, develop repeatable processes for their key product launches, and align the organization for success.

IT strategy and implementation

We help clients develop and implement an IT strategy that addresses the latest mobile applications, cloud infrastructure and ecommerce platforms.

Multi-channel strategy

We help retailers develop the capabilities they need to connect with customers across channels, including mobile applications, e Commerce platforms and the social programs.

Customer engagement, marketing, and loyalty

We help our clients understand the needs of their customers, develop the strategies to deliver stronger relationships, and execute on these key initiatives.

Organizational design and transformation

We help clients build competitive advantage through superior talent management, leadership development, and organizational design.

Latest Insights

Generational Differences: Understanding and Engaging the Millennial Generation

Is your organization prepared to address the needs of millennials?   Read More

Sustainability is Not a Fad

Companies throughout the retail value chain are increasingly using the lens of sustainability to drive innovation, reduce and avoid costs, manage risk, and increase employee engagement, etc.   Read More

Mobility in the Retail Space

With a smartphone in hand, today‚Äôs consumers hold a global shopping mall in their pocket. Learn how to stay competitive in the digital era.   Read More

Anatomy of a Successful Digital Strategy

Having a successful digital strategy helps to connect organizations with customers, prospects and stakeholders.   Read More

Case Studies

International Retailer’s Technology Talent Revolution

Read how Point B helped an international retailer launch a technology talent revolution.   Read More

Generating Automatic Savings to the Customer’s Basket

Our client engaged Point B to manage this large, complex program from planning through launch across its global operations.   Read More

Bringing Polish to Julep’s eCommerce Business

Nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven.   Read More

Turning a Technology Upgrade Into a Strategic Driver

Learn how this retailer successfully upgraded its CRM system.   Read More

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