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Developing a Mobile Strategy

Mobility, Retail

By David Sniderman

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A recent Nilson Report indicates that the total number of mobile phones in the world is equal to the total number of credit cards, internet users, and cars and trucks in circulation combined. Already, over 1 billion of these mobile phones are connected smartphones, and that number is growing every day.


A mobile strategy should drive intuitive, easy-to-use solutions that meet customer needs and can be delivered and supported by the company. Instead, many organizations have taken the mobile leap without a deliberate mobile strategy. They approach mobile in a generic way with mediocre results. The detrimental effects of this short-sighted approach may even spill over to erode a company’s overall brand reputation.

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