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Selling Health Plans and Services Online

Healthcare, Go to Market

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For healthcare, consumer sales and service is new and disruptive territory. The good news is that other industries—including banking, travel and retail—have already transformed their businesses into online consumer product companies. Your organization can benefit from drawing on what they learned along the way. Begin by understanding the new landscape. Shape your product design and participation strategy according to consumer demand. And get your operation ready to execute.
 

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