Laura Yurdin

Laura current serves in the Chief Brand Strategy Officer role, where she helps the firm achieve its brand promise in the marketplace. Overseeing brand strategy, marketing, public relations and external communications activities, she has been an active steward of Point B’s brand since 2001. Laura joined Point B in 2001 after a career in healthcare technology where she helped design and manage technology solutions for hospitals and healthcare providers. Hired as a Senior Associate at the firm, Laura helped lead initiatives in corporate compliance, product development and business case development across numerous industries. Laura has participated in several community activities including serving as her neighborhood community council president, board member of Transitional Resources and others. She’s spoken both locally and nationally on the subject of brand for professional services organizations. In her spare time, she enjoys the outdoors, traveling and admiring her northwest garden with her husband and young daughter.