Great Idea | Groundbreaking Service
Helping companies tap the power of social media
Vision
Give companies an innovative new way to measure their brand impact and interact with their audiences on Twitter™, the influential social network.
Breakthrough
Point B led the product commercialization for Waggener Edstrom Worldwide—translating the firm’s expertise into its premier, subscription-based WE twendz pro™ service for marketing professionals.
Value
A competitive edge for Waggener Edstrom and its global clients. The WE twendz pro service introduces the power to combine Twitter analysis with results-driven action plans that influence and drive business outcomes.
The successful launch has also given Waggener Edstrom a proven model for transforming more of its best ideas into services that will keep the firm and its clients at the forefront of digital influence.
See Point B's Point of View on Innovation