Challenge

As one of the world’s most popular entertainment establishments, our client recently launched the largest initiative in the history of its online division. Tied to an approximately $1 billion program across its theme parks and hotel properties, the focus of this initiative was to enhance the guest experience. This included the creation of several new products supported by a website re-launch designed to extend the client’s lead in providing a high quality experience for the entirety of the guest’s visit. Our client engaged Point B to lead the creative team’s work to re-launch the core website.

Integrating combined efforts

Point B combined a strong understanding of the client’s organizational dynamics and industry knowledge from past engagements with other divisions within the organization to help the creative team lead the large scale project. Engaging with our client’s creative and technology teams utilizing Agile methods was a key component of delivering the online experience for the client’s new in-park products, which includes a new wearable RFID product that provides a personalized park experience for guests.

By streamlining the Scrumban-based Agile methodology used by the creative team, we developed a high-level program dashboard for executive leadership to provide visibility into the overall delivery progress.

We also developed a roadmap for executive leadership to fully integrate the creative team into the Agile process for delivery for subsequent initiatives.

Key ingredients for success

Communication is core to planning for the inclusion of shared services in executing a large scale project. We helped our client improve the communication between the creative teams and the rest of the program and provided expertise in execution and project monitoring. By doing so, we helped the project progress efficiently and effectively.

Point B also implemented process improvements in the interaction between creative and technology teams. These improvements provided the foundation for successful delivery.

Solid execution

With Point B’s guidance, our client team successfully delivered the largest program in its history. By responding quickly to our client’s input, we were able to execute the large scale project.

Point B helped our client to overcome the disconnect between its creative teams and its technology delivery teams that threatened successful project delivery. Point B helped our client to successfully integrate its Web creative groups into Agile methodology.

The program’s delivery positioned and solidified our client as the industry leader among its competitors, preparing them to roll out the new enhanced guest experience globally to all of its parks and hotel properties.