Since opening its first boutique nail parlor in 2007, Julep has gained a growing clientele with strong loyalty to its stylish, toxin-free manicure and pedicure products and treatments. But nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven, an eCommerce customer subscription program that launched in 2011. Each month, Julep hand selects and ships a box of trendsetting nail colors and beauty products to Maven members based on their personal style profiles. The program took off so rapidly that Julep quickly needed a new level of eCommerce and technology expertise to support the customer experience at the heart of its brand. At the same time, Julep wanted to improve inventory management and logistics in its new warehouse space.
Finding the right fit—fast
Within a week of Julep’s request for help, we brought the company an interim technology leader from Point B—an eCommerce expert in sync with the culture, pace and ambiguity of a rapidly growing small business. As part of the senior executive team, he quickly became a trusted sounding board and voice of experience in thinking through the eCommerce implications of business problems. He implemented a number of process improvements to ensure a consistent customer experience. Working as a thought partner to the CEO and COO, he helped to implement an innovative referral program that tripled Julep Maven membership over a two-month period. And at this crucial time in the company’s growth, he enabled members of the existing leadership team to stay focused on customer acquisition and product development.
Leading to long-term success
Our interim technology leader also led the efforts to solve two of Julep’s biggest long-term challenges: selecting a new eCommerce platform and filling the permanent technology leadership position. Meanwhile, he worked with a developer to get greater functionality and automation from Julep’s existing eCommerce platform. And he established a strong technology foundation for the company while helping to source and interview candidates for the Technology Director position.