A global technology enterprise was about to launch a re-envisioned version of its flagship software. To understand the consumer experience and better orchestrate its diverse original equipment manufacturer (OEM) partnerships and sales force, the company needed to collect information tying each device produced to its embedded software license, and integrate this data from two separate data warehouses. The goal? Create a robust business intelligence (BI) system and create data integrity for future strategic supply chain, production, and marketing decisions.
Speed without compromise
After evaluating existing BI operations, Point B developed a reporting and analytics strategy and implementation roadmap, and articulated the business case to ensure visibility of the initiative’s goals, process and benefits. We implemented new processes, including request management and report development. Based on internal and external stakeholder input, we identified data requirements and led our client’s development of reports and data feeds that deliver relevant information to internal and partner audiences. An internal reporting platform made BI accessible wherever needed by the technology team and executives.
Part of the mission was to instill trust in the integrity of the data. We helped the enterprise put analytics at the heart of the product launch, instituting rigorous information management processes while cultivating a data-driven culture and internal analytic expertise. Leaders quickly experienced the benefits of the flexible dashboard and reporting structure. With an end-to-end view of the supply chain and sales performance, leaders have optimized sales commissions, marketing campaigns and operations to capitalize on inventory insights.
Immediate competitive value
The new system proved itself within six months. The internal reporting platform is used to analyze real-time supply chain events within executive “war rooms.” The enterprise has visibility into all the products purchased by individual OEM partners, the ability to link each software license to its host device and related features, and knows the country where each software license has been activated. Together, this information allows them to track quality, identify piracy risks and manage vendor relationships based on performance and customer trends.
Moving to a digital supply chain substantially reduced distribution costs. The enterprise can run promotions and tie partner incentives to consumer purchase behavior, enhancing their capacity for targeted revenue-generating campaigns. And, supply chain BI is used within other divisions to forecast future use of applications and platforms—providing opportunities to manage capacity and create more revenue. As they take action on BI with a new mindset, this enterprise is translating their big data problem into creative ways to meet customer’s needs, improve partnerships and grow their business.