Online - Virtual

Event Details

Introducing “Spotlight On” Sessions. Join us for answers to big business questions in just 15 minutes.

Navigate the Customer Experience divide. 6 ways to take your customer journey mapping initiatives from design to execution.

Session Overview: 

In the age of Amazon and Apple, every business is operating in a new relationship era — one where an ability to understand and impact the customer experience holistically is the source of sustained competitive advantage. Customer journey mapping is a highly-effective method for capturing that understanding and sharing it across your organization. And it works for everything from providing triage for baseline customer expectations to uncovering unmet market needs that can inform new products.  

Unfortunately, many journey mapping efforts end up as pretty presentations with good ideas that never translate to solutions. Thus, they never benefit the end customers they were built to understand and serve.   

Join leaders from Point B Studio and Digital Consulting for a “Spotlight On: Customer Experience” 15-minute dialogue that will expose six major ways you can succeed along the journey of doing journey mapping – ensuring your efforts have a happy ending.  

Attend our Spotlight On session and learn:  

  • Effective practices for engaging your teams in Customer Experience research  
  • How to translate journey map insights into effective execution roadmaps  
  • How to get the most out of your existing teams and what to look for in help from the outside  

Who should register: 

This webinar is designed for executives and for leaders responsible for strategy, performance, innovation across all industries. This will be an interactive conversation, so your questions and insights are welcome.  

Event Presenters