What will make your customers consistently choose you? Information has made markets more transparent and it has never been easier for customers to switch from your product to someone else’s. Availability of research, reviews and competitor information impact customer choice and can disrupt your business. Focusing on the customer experience and knowing what drives them will be integral to your success

While there are many tactics, gimmicks and technologies that may improve a transaction, none of these truly help you earn and maintain loyalty. Point B can help you stave off competitive threats through a deep understanding of your customers and their motivations. Armed with this information, we can help you transform and elevate your customers’ experience to new heights, turning transactions into relationships and relationships into fierce loyalty.

Our Expertise

Customer Experience Strategy Accelerator

Uncover and understand your current and future customers’ needs and aspirations to turn insights into opportunity and understand what it takes to deliver results.

Customer Experience Design and Delivery

You know your customers. Now design and deliver a customer experience that meets your promise, with vision and precision.

Customer Loyalty Program Strategy

Be the one your customers can’t leave behind. A loyalty program centered on real, customer-focused perspectives enables this type of trust. Deliver more and matter most.

How We Help

Gaining a 360 Degree View of the Customer

Gaining a 360 Degree View of the Customer

Defined integrated customer strategy with data requirements for each touch point.

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Turning Unknown Users into Known Customers

Turning Unknown Users into Known Customers

Developed a consumer identity strategy streamlining customer login across all business units.

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Insights & People

CRM: Taking it Outside

CRM: Taking it Outside

Being behind the first giant wave of CRM technologies has advantages.

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Calvin Cheng

Calvin Cheng

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