Point B partners with retailers and consumer brands to drive enterprise value. We help our clients understand and optimize customer experiences across diverse channels and capabilities. We focus on driving results that serve the needs of our clients across people, process and technology.

Check out our blog for our latest perspective on retail and consumer products trends.  

Our Expertise

Consumer Experience & Engagement

Brand engagement is key to achieving goals for revenue growth and profitability—and new technology and customer data enable retailers to hone in on consumer needs and desires. Using a customer-centric approach, we help our clients develop and execute strategies to maximize engagement throughout the customer journey through loyalty programs and digital media.  Read more

Customer Insight

Robust analysis of customer data leads to valuable and actionable insights into customer behavior, expectations and decisions. We help clients harness the power of customer and operational data in order to deliver experiences that users value.  Read more

Supply Chain Optimization

Many retailers and consumer brands are focused on a “back to basics” strategy—having the right product in the right place for customers to purchase. We understand the core fundamentals of retail supply chain, and we help clients improve efficiency and profitability across inbound inventory and outbound fulfillment.

Technology & Operations

In an increasingly competitive environment, retailers depend on their core technology stack to run an agile business and deliver results. We help clients optimize their investments in core and emerging retail technology to support operations and the customer experience in areas such as merchandising, forecasting and in-store solutions.

Boosting Store Performance

Brands that have physical stores know the importance of optimizing store labor and operations. Point B helps clients unlock the full potential of their physical locations, labor forces and store operations to deliver the best customer experience.

Organizational Design for Success

The face of retail and consumer products is changing, and often the structure of supporting organizations needs to change as well. Point B helps clients organize to best address the challenges ahead—navigating the challenges and harnessing the potential of five generations in the workforce.  Read more

Corporate Responsibility as a Strategic Lever

Social and environmental responsibility programs can help companies create a competitive edge. We help our clients use the lens of the triple bottom line (people, planet and profit) to engage customers, employees and community; market new products and services; rationalize supply chains; and prepare and adapt to unforeseen market turbulence.  Read more

How We Help

Generating Automatic Savings to the Customer’s Basket

Implemented a large, complex digital coupon loyalty program that exceeded all goals.

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Turning a Technology Upgrade Into a Strategic Driver

Learn how this retailer successfully upgraded its CRM system.

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Insights & People

Anatomy of a Successful Digital Strategy

Connect customers, prospects and stakeholders through a comprehensive digital strategy.

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Generational Differences: Understanding and Engaging the Millennial Generation

Is your organization prepared to address the needs of millennials?

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