Point B is uniquely positioned to bring expertise and a strong point of view to critical business topics. Learn more about what matters to you most in our latest insights.

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What We Do

Industries

Insights

Health & Life Sciences

Provider Organizations and the Interoperability and Patient…

Insights

Data & Analytics

Level-Up Your Voice of Customer Capabilities with AI

Insights

Health & Life Sciences

Enabling Decentralized Clinical Trials

Insights

Organizational Effectiveness

Pondering a Permanent Move to Remote Work?

Insights

Financial Services

How Financial Services Model the Future

Insights

Technology & Communications

How Empathy Drives Technology ROI

Insights

Health & Life Sciences

Healthcare Disrupted: Preparing for Growth in a…

Insights

Health & Life Sciences

Optimizing Pharma Content for Faster Product Submissions

Insights

Organizational Effectiveness

Is Your Culture Truly Customer-Focused?

Insights

Health & Life Sciences

Stories vs. Status

Insights

Project & Program Leadership

Aligning Sales and Marketing to Become a Customer-Centric…

Insights

Retail & Consumer Goods

Are Merchandising Innovations Reducing Profit Margin?

Insights

Financial Services

The Best Cyberdefense? A Good Offense.

Insights

Health & Life Sciences

Clinical Workforce Engagement: Reducing Clinician Burnout

Insights

Health & Life Sciences

Combatting BIPOC COVID-19 Vaccine Reticence

Insights

Project & Program Leadership

The Four Voices Framework: Focusing on the Right Voice

Insights

Project & Program Leadership

Leveraging the Four Voices of Measurement Strategy

Insights

Workforce Experience

Why It’s Best to Assume Positive Intent of Your Remote Team

Insights

Health & Life Sciences

2021 Priorities: Key Considerations for Payers

Insights

Health & Life Sciences

Healthcare Disrupted: How Life Sciences Can Forge Ahead…

Insights

Health & Life Sciences

Human-Centered Design: Implementing Flexibility into Your…

Insights

Project & Program Leadership

Not Your Grandfather’s Law Firm: Positioning for the…

Insights

Health & Life Sciences

Where Will Telehealth Take You?

Insights

Organizational Effectiveness

The Next Normal: Helping Employees Balance Work with At-Home…

Insights

Health & Life Sciences

Putting the Patient at the Center of Clinical Research

Insights

Data & Analytics

Monetizing Data Governance

Insights

Financial Services

Rapid and Sustainable Cost Reduction

Insights

Project & Program Leadership

PMO vs. the Pandemic: Redeploying Resources During a Crisis

Insights

Financial Services

Bending the Finance Cost Curve in Spite of the Crisis

Insights

Health & Life Sciences

Crisis Impacts: Bending the Healthcare Cost Curve

Insights

Project & Program Leadership

Lessons Learned: Preparing Your Business for the Next…

Insights

Empowering Leaders: Advice for Helping Working Parents and…

Insights

Strategy and Transformation

Leveraging Digital for B2B Sales Requires Rethinking Your…

Insights

Project & Program Leadership

Holding Effective Meetings with a Distributed Workforce

Insights

Workforce Experience

The Next Normal: Back to the Office

Insights

Strategy and Transformation

Behind the Scenes: Creating Impact with Stories that Put…

Insights

Technology & Communications

IT Shortfalls During COVID-19: Planning for Future Crises

Insights

Organizational Effectiveness

Launching an Innovation Platform: Five Key Principles

Insights

Financial Services

Frontline Investments that Benefit Your People and Your…

Insights

Project & Program Leadership

PMOs vs. the Pandemic

Insights

Project & Program Leadership

Most M&A Deals Come Up Short. Could Better Product…

Insights

Financial Services

Your Revenue is Running Away: Protecting Your Company…

Insights

Financial Services

Delivering an Effortless Customer Experience Can Boost Your…

Insights

Health & Life Sciences

Sustain and Extend Care Delivery During Crisis and Beyond:…