by Brian Turner, Monica Croy

The Halo Effect is the basic human tendency to make inferences based on general impressions. We are quick to blame failing projects on poor project leadership, bad requirements, and ineffective project management. Many highly effective leaders making the right decisions with the right controls still find their projects at Rock Bottom, the place where projects sputter and fail. Rock Bottom is also a place of opportunity and creativity. The executive and the project leader are the two agents that can translate failure into opportunity.

This paper provides leaders with a framework to understand the dynamics of projects as they land at Rock Bottom, a perspective on executive crisis management, and strategiesfor leading the executive and a troubled project team forward towards a successful conclusion.