For Immediate Release

Seattle, Washington - 

In the age of Amazon and Apple, every business is operating in a new relationship era – one where an ability to understand and impact the customer experience holistically is the source of sustained competitive advantage. Join Point B, an integrated management consulting, studio, venture investment, and real estate development firm, on October 23rd for an impactful, 15-minute discussion on six specific ways to improve customer experience through effective design and execution of customer journey maps. The complimentary webinar, “Spotlight On: Customer Experience” takes place at 11:00 AM Pacific Time, and is relevant for leaders responsible for strategy, performance, innovation across all industries.

Customer journey mapping is a highly-effective method for capturing and impacting a customer’s experience and sharing it across your organization. It works for everything from providing triage for baseline customer expectations to uncovering unmet market needs that can inform new products. Unfortunately, many journey mapping efforts end up as pretty presentations with good ideas that never translate to solutions and never benefit the end customers they were built to understand and serve.   

Point B experts Mason West, Kevin Knowles and Daniel Hoang will cover effective practices for engaging teams in Customer Experience research, how to translate journey map insights into effective execution roadmaps and how to get the most out of existing teams and when to look for help from the outside.

To learn more and register for the event, please visit:

Not able to attend? A replay of this event and future webinars will be available on the Point B website and YouTube channel.

About Point B

Point B, Inc. is a consulting company dedicated to helping organizations with critical initiatives in the areas of customer engagement, growth investments, workforce experience and operations excellence. We achieve sustainable success for our customers by focusing on the humans at the center of change. Point B is a national company, with 13 U.S. locations and global reach via our partnership with Nextcontinent. Our company is 100% employee-owned and is regularly recognized as an exceptional place to work.