Navigating today’s transforming business landscape is overwhelmingly complex. Ground yourself in human needs and free yourself to think bigger.​

Point B embeds Design Thinking practices and mindsets in solutions to lead clients from initial exploration to operational execution.

Our Expertise

Strategy & Innovation

For organizations seeking new sources of revenue, our "Growth Gap" methodology helps you understand your innovation needs with more clarity. We help you close that gap by building the capacity and culture to innovate internally, or partner with others (including your customers) to innovate collaboratively.​

Experience Design

Customer expectations are constantly evolving, demanding more from digital experience. Through purposeful design and compelling storytelling we create experiences to deliver brand promises, build trust and loyalty, and increase audience engagement.

Future of Work

Leverage collaboration and creativity to transform your workplace into an evolving and flexible environment that enables the flow of ideas and knowledge and allows employees to focus on your organization’s most important initiatives.​

Design Thinking Training

We specialize in training clients on how to bring Design Thinking into their organizations. We leverage the LUMA training system, which provides proven frameworks in easy to use training and toolkits that accelerate adoption.​

How We Help

Talent Strategies for the Rest of Us

Talent Strategies for the Rest of Us

Treating a talent strategy as a journey with employee engagement at the center will increase your odds of success. 

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Creating a Global Beauty Advisors Network

Creating a Global Beauty Advisors Network

Transforming decentralized communications and training programs and creating a global community.

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Insights & People

Design Thinking (Still) Matters

Design Thinking (Still) Matters

How to navigate the human impacts of transformation.

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Redefining Brand Experience for the Relationship Era

Redefining Brand Experience for the Relationship Era

Explore the relationship between brand experience and customer experience

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