Navigating today’s transforming business landscape is overwhelmingly complex. Ground yourself in human needs and free yourself to think bigger.​

Point B embeds Design Thinking practices and mindsets in solutions to lead clients from initial exploration to operational execution.

Our Expertise

Strategy & Innovation

For organizations seeking new sources of revenue, our "Growth Gap" methodology helps you understand your innovation needs with more clarity. We help you close that gap by building the capacity and culture to innovate internally, or partner with others (including your customers) to innovate collaboratively.​

Experience Design

Customer expectations are constantly evolving, demanding more from digital experience. Through purposeful design and compelling storytelling we create experiences to deliver brand promises, build trust and loyalty, and increase audience engagement.

Future of Work

Leverage collaboration and creativity to transform your workplace into an evolving and flexible environment that enables the flow of ideas and knowledge and allows employees to focus on your organization’s most important initiatives.​

Design Thinking Training

We specialize in training clients on how to bring Design Thinking into their organizations. We leverage the LUMA training system, which provides proven frameworks in easy to use training and toolkits that accelerate adoption.​

How We Help

Leveraging Brand to Inspire Company Transformation

Leveraging Brand to Inspire Company Transformation

Changing a brand, transforming an industry
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Design Thinking: Creating A New Patient Experience

Design Thinking: Creating A New Patient Experience

Elevating the patient experience for a leading pediatric hospital network.
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Leading a Digital Brand Evolution for Jenny Craig

Leading a Digital Brand Evolution for Jenny Craig

Keeping the digital brand fresh and engaging for high impact in a fast-moving, intensely competitive industry.
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Taking a Loyalty Program to the Next Level

Taking a Loyalty Program to the Next Level

Our client’s loyalty program is exceeding growth expectations and enabling new phases of innovation.
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Accelerating New Business Launches

Accelerating New Business Launches

Better products, faster pace
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Insights & People

Redefining Brand Experience for the Relationship Era

Redefining Brand Experience for the Relationship Era

Explore the relationship between brand experience and customer experience
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Design Thinking (Still) Matters

Design Thinking (Still) Matters

How to navigate the human impacts of transformation.
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Mason West

Mason West

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Emanuel Brown

Emanuel Brown

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Ecosystem Thinking: Next Level Transformation

Ecosystem Thinking: Next Level Transformation

How to tap into the creative power of your organization.
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