Digital transformation brings broad changes to how you deliver results for your business and engage with your customers. Transformation takes more than technology. It takes an integrated approach.

Point B delivers integrated digital solutions that power your digital transformation, aligning the critical components of your business strategy, customer experience, operations and technology choices to design and deliver results-focused strategies.

Our Expertise

Digital Strategy

Developing a holistic digital strategy connected to broader corporate strategies and business metrics is imperative to thriving in the digital age. Point B has created a framework that helps you create a cohesive enterprise digital strategy to identify both quick wins and longer-term strategic investments to accelerate achieving business outcomes and customer experience goals.

Experience Design

Customer expectations are constantly evolving, demanding more from digital experience. Through purposeful design and compelling storytelling we create experiences to deliver brand promises, build trust and loyalty, and increase audience engagement.

Technical Platforms

Technology choices and implementation strategies play an important role in achieving digital transformation goals. Point B takes a comprehensive approach to understand your business needs and requirements. We identify priorities and opportunities in your digital technology ecosystem – platforms, assets, integration – to create efficiency while achieving your vision.

Digital Operations

Our organizational effectiveness experts support you in uniting leaders, resources and expertise around an aligned vision. We show you how to successfully plan and execute the organizational change required to ensure structure, processes, and governance strategies are designed to support a digital-first business.

How We Help

Helping Alaska Airlines Better Serve its Customers through Industry-leading Mobile Offerings

Helping Alaska Airlines Better Serve its Customers through Industry-leading Mobile Offerings

Alaska Airlines set out to expand its current mobile offering and engaged Point B to help.

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Mastering Adaptive Design: Multi-Channel World Engagement

Mastering Adaptive Design: Multi-Channel World Engagement

Reduced operating costs and enrich the customer experience at all digital touch points.

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Insights & People

Collaboration Today: It’s Not About the Tool

Collaboration Today: It’s Not About the Tool

Ask yourself the tough questions to avoid collaboration chaos

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Kristen Lenci

Kristen Lenci

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