Does having a loyalty program mean that you have loyal customers? Many companies have found that the two “loyalties” don’t always go hand-in-hand. You can certainly have a poorly designed loyalty program that doesn’t necessarily create loyalty. And, in some cases, a program that even drives customers away. On the flip side, many brands with the most loyal customers don’t even have loyalty programs. So what’s really behind brand loyalty? And how do you make it work for your organization? Understand the journey from brand awareness to brand loyalty and learn key strategies and tactics in building brand loyalty, and hear timely examples of what’s worked in the real world.