Friends? Or Expert Marketers?
What is the role of the blogger-celebrity in promoting consumer products and brands?
The Effects of Same Day Delivery on Retail
The practice of offering same day delivery has reached a more feverish pitch as retailers look for new…
It’s Time to Be a Healthy Influence
In an increasingly consumer-driven healthcare marketplace, insurers are finding that a focus on consumer…
Shopped There, Bought That…Tweeted it, Pinned it and Added it to my Wall
How does the Social Economy age translate to the retail world? And how should retailers adapt to this…