Media & Technology

Industry

Where Transformation Becomes Value Realization

Media leaders are navigating transformation, scaling streaming profitability, and deepening personalization and monetization of attention. Legacy platforms and fragmented data make that shift harder to realize value. Technology leaders face a parallel challenge: scaling AI, enterprise software, and infrastructure faster than the outdated operating models and systems built to support them.

We pair deep expertise with technology-enabled strategies that align people and operations, sharpening decisions and accelerating the transformation that drives growth, engagement, and measurable impact.

50%

REALIZATION IN PRODUCTIVITY IMPROVEMENT

200M

ANNUALIZED REVENUE GROWTH FROM MARTECH IMPROVEMENTS

$1B

IN POST-MERGER SYNERGIES DELIVERED

80B+

AUTOMATED DATA POINTS FOR PERSONALIZATION & RETENTION

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Segments We Serve

Media, Content & Entertainment

AI is reshaping content economics, consolidation is redrawing the map, and consumers expect personalized experiences and entertainment at scale. Point B brings business transformation, data AI automation, MarTech innovation, and post merger integration expertise to make ambition real, with senior operators at the table.

Streaming, Gaming & Subscription Businesses

Growth used to mean scale. Now it means profitable engagement, precise personalization, and the MarTech innovation that powers both. We help connect production, campaign, and data workflows so audience engagement improves and content economics are more predictable.

Enterprise Software/Hardware & AI Infrastructure

Complexity compounds quickly. Product portfolios, revenue operations, and customer adoption all pull on margins at once. We help streamline CPQ, strengthen portfolio decisions, and connect the back-office workflows that sales, finance, and operations depend on.

Social & Creator Platforms

Bigger platforms carry bigger risk. Trust, safety, monetization, and compliance challenges grow fast across creator ecosystems. We help connect operations, data, and governance workflows so platforms scale responsibly and manage risk with more consistency.

Engaging 10x More Subscribers With MarTech Data Automation

A global media and entertainment company relied on manual processes that limited personalized subscriber engagement at scale. Point B implemented MarTech data automation of 80B+ data points to streamline audience workflows and enable personalized marketing of over 5B+ emails across subscriber segments.

See how the organization engaged 10x more subscribers weekly and delivered 3x greater campaign value.

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How We Deliver Results

Business Performance

We re-invent and automate how work runs across operations, campaign execution, CPQ, revenue workflows, and enterprise functions. Closing the gaps at the handoff between teams and systems helps reduce friction, improve adoption, accelerate execution, and drive more profitable growth.

This work includes:

Operating model and process redesign
Workflow automation
Workforce change and adoption
Performance management and decision enablement
Transformation execution and optimization

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Data, Technology & AI

We modernize the technology that connects content, marketing, enterprise, and infrastructure environments, clean and validate the data running through it, and apply AI to turn that foundation into sharper insights. The result is deeper customer engagement, better decisions, and the confidence to scale.

This work includes:

Technology modernization & system integration
Forecasting, labor, and inventory optimization
Data foundation & engineering
Data governance & responsible AI
AI implementation & activation
Applied AI & custom solutions

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Case Studies

Transforming Content Processes and Financial Operations for a Global Media Leader

A unified approach to ERP transformation

Driving Change Adoption During a Global System Deployment

Making employee experience the focus of their digital experience

Our Experts

We've worked with 5 of the 5 largest entertainment companies defining this industry, 6 of the top 10 OTT players, and with leading Fortune 500 technology companies. We bring deep experience in content operations, AI implementation, and enterprise transformation.