Anna Norris
Vice President, Industrials & Mobility


Industry
Automotive organizations are investing heavily in digital retail, dealer technologies, and modernization initiatives, but many still struggle to connect transformation efforts across OEM, dealer, and customer environments. As organizations navigate workforce shifts, evolving roles, and new technologies at the same time, adoption often becomes inconsistent across the network.
We work closely with dealer and frontline teams before solutions scale, helping leaders align technology, operations, and workflows to drive stronger adoption, execution, and business outcomes.


OEMs are modernizing customer experiences, dealer technologies, and retail operations while balancing the complexity of decentralized dealer networks. We align enterprise initiatives with the operational realities of dealer networks so investments translate into measurable performance and better customer outcomes.
Customer experiences often break down between digital engagement, dealership operations, and frontline handoffs across locations. We help automotive retailers simplify workflows, improve visibility across the retail environment, and create more consistent customer flows from online to in-store execution.
Dealers operate with their own workflows and teams while staying tightly connected to OEM expectations and systems. Our understanding of how dealerships actually operate helps organizations improve technology adoption and scale solutions to support stronger execution and more consistent customer experiences.

A Fortune 500 global automotive manufacturer relied on fragmented finance processes and disconnected systems that limited visibility into spending and slowed strategic planning across the business.
See how Point B helped redesign financial operations, strengthen governance and accountability, and create a more connected operating model that reduced IT spend and improved enterprise alignment.

We redesign and automate how work runs across OEM, dealer, and retail operations. Better coordination across dealership workflows, customer interactions, and processes helps reduce friction, improve efficiency, and drive more profitable growth across the automotive ecosystem.
This work includes:

We connect data, technology, and AI across OEM, dealer, retail, and customer workflows. By embedding AI and connected insights into day-to-day operations, we help organizations improve customer and dealer experiences, make smarter decisions faster, and improve adoption across the automotive ecosystem.
This work includes:
Our automotive experts bring deep experience across OEM, dealer, and retail environments, combining transformation expertise with strong understanding of dealership operations, frontline realities, and how work moves across the automotive ecosystem.
Point B truly understands our business, our priorities, and where we want to go, and in automotive, that level of insight is exceptional. This industry is incredibly complex, with interconnected challenges spanning manufacturing, operations, dealers, technology, and the customer experience. We’ve worked with many consulting firms over the years, but very few bring the depth of industry knowledge, strategic perspective, and practical execution that Point B delivers. They don’t just understand pieces of the business; they understand how the entire ecosystem works together.
GM, Retail Transformation
Fortune 50 OEM