Scott Fasser
< Our People![Decorative geometric image](/_next/image?url=https%3A%2F%2Fedge.sitecorecloud.io%2Fsitecoresaa1efd-pointbdxp-production-37ec%2Fmedia%2FProject%2FPointB%2FPointB%2FImages%2FHome%2FBrand-Illustrations%2FPB_Illustration_Relationship_Squares.png%3Fh%3D2001%26iar%3D0%26w%3D2001&w=1080&q=75)
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Principal
I bring 30 years of experience as a practitioner and consultant in digital marketing and operations. I graduated from the UW Foster School in 1991 and have worked in a range of industries including recycling, games, ad-tech, e-commerce, digital subscriptions, health care, fintech and B2B SaaS. Areas that I'm especially excited about include digital marketing eco-systems, analytics, experimentation, growth, AI (all forms) and infrastructure that helps brands get as close to a 1 to 1 conversation with consumers as possible.
Community Involvement
- I've been a volunteer for Make A Wish foundation - as a board intern and as a pro bono consultant.
- I was involved in Cub Scouts and Boys Scouts as my son worked his way to Eagle Scout.
- I teach a digital marketing analytics course and a digital marketing systems and strategies course at the University of Washington Foster School of Business and Certification Extension.
Education
- MBA - University of Washington - 1991 - Finance & International Business
- Study Abroad - Denmark - Fall of 1990
- BA - Trinity University - 1987 - Economics and History
- Study Abroad - Austria - Fall 1986
- Google Analytics Certification, Google Ads Certification, Hubspot Agency Partner
LOCATION
Seattle