Rich Faltot
Vice President, Restaurant & Hospitality


Industry
Restaurant and hospitality brands are under pressure from every direction. New technology, labor volatility, and fulfillment demands have added layers of complexity that most operating models were never built to handle. At the same time, guests expect increasingly personalized, seamless experiences across every interaction, from ordering and loyalty to stays, service, and digital engagement.
We help organizations streamline day-to-day operations, connect fragmented teams and systems, and reduce operational strain. The result is faster decision-making, more consistent performance, and operations built to support growth.


In QSR and fast casual, speed, consistency, and labor efficiency drive margins. As digital ordering, drive-thru, and delivery expand, strain grows behind the counter. We connect forecasting, kitchen ops, and fulfillment workflows to reduce ticket times, improve throughput, and maintain consistency at peak.
Brands must deliver personalized guest experiences across dining, loyalty, stays, and digital engagement. But disconnected systems and data make consistency difficult. We connect guest, operational, and loyalty data to unify touchpoints, strengthen engagement, and deliver connected experiences at scale.
Foodservice is a major growth driver for c-stores, but expanding prepared food offerings adds pressure across staffing, fulfillment, and inventory. We help operators reduce workflow friction, maintain speed and consistency across dayparts, and respond faster to demand shifts without added waste or overhead.

Starbucks’ FoodShare program relied on manual processes to track donations, manage reporting, and coordinate across systems and partners. As the program grew, limited visibility and manual effort made scaling more difficult.
See how Point B helped Starbucks modernize FoodShare operations, enabling 80% faster fulfillment of ad-hoc data requests and saving 40 hours per month by eliminating manual data entry and data wrangling.

We redesign workflows, standardize operations, and improve coordination across frontline and corporate teams. By connecting fragmented systems and reducing manual work, we help organizations create faster, more reliable operations, strengthen labor productivity, and improve performance across locations.
This work includes:

We modernize technology ecosystems, connect operational data, and embed AI into day-to-day workflows. By connecting data across POS, labor, inventory, and guest systems, we help brands improve forecasting accuracy, reduce manual reporting and workarounds, and make faster decisions across locations and channels.
This work includes:
Our team of 70+ Restaurant and Hospitality experts have supported more than 600 brands at the intersection of operations, technology, and guest experience, helping organizations reduce friction, boost efficiency, and scale with confidence.
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Point B listens. They don’t just show up pushing the hottest trend; they take the time to really understand your culture before diving into the tech. They know every brand is different, and they shape their approach around what you need. That’s what sets them apart."
Jerry Phillips
VP of Technology, Whataburger