Challenge
- Two major American computer hardware manufacturers were struggling to capture aggregated sales performance data accurately and at scale.
- The vast number of product configurations per model made like-for-like competitor price comparisons a challenge for sales and marketing teams.
- The lack of automation meant that updates were not made in real time and data capture could not be done at scale.
- IT teams faced challenges building proprietary software due to lack of expertise and access to the latest technology.
Opportunity
Our tech products team recognized the value of developing a solution that provided more accurate and comprehensive sales performance insights on a global scale. Total, timely visibility across competitors’ product lines would give teams a competitive advantage in analyzing and responding to marketplace shifts with speed and accuracy.
Our Approach
We developed a market-based pricing intelligence engine that captures sales performance insights across purchasing platforms, geographies, and product models.
This gave the hardware manufacturers global visibility into:Â
Products
What products are sellingÂ
Locations
Where products are selling Â
Amounts
The quantity of each product being sold Â
Costs
The price they are being sold forÂ
Access to detailed sales performance data across a large product catalog and in multiple markets enhances companies’ ability to:
- Access real-time insights and customizable dashboards
- React quickly and iteratively to marketplace shifts
- Actualize their competitive pricing strategies (i.e. offer the most competitive pricing within a given product line)
- Make strategic decisions surrounding production, inventory, and distribution
Project Outcomes
With access to timely, comprehensive, and accurate sales performance insights, our two computer hardware manufacturing clients accelerated their business and strengthened their brand eminence in the marketplace. Enhanced data-driven decision-making abilities paved the way for more competitive product pricing across territories, increasing the appeal of their products to consumers.
Internally, they were able to cut costs by reducing their dependence on vendors and freeing up internal resources to pursue other high-value initiatives.
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