Fierce competition for membership and the imperative to understand and maximize the value of every channel is paramount for payers. This requires thinking beyond just the marketing function and into all member-facing areas of the organization as a whole to create an adaptable and differentiating member-centric approach.

Point B helps payer organizations develop and execute market-leading strategies by aligning structure and roles, delivering clarity of process, and integrating purpose-built tools and technology that are all designed with the member at the center. 

Our Capabilities

We drive growth with an approach that is tailored to your specific needs. Here are just a few ways how we'll get you there.

Marketing strategy and marketing operations

Marketing strategy and marketing operations

Martech strategy, cloud, transformation & cybersecurity

Martech strategy, cloud, transformation & cybersecurity

Content testing & personalization

Content testing & personalization

Culture of innovation & Agile transformation

Culture of innovation & Agile transformation

Customer and employee experience capability transformation

Customer and employee experience capability transformation

Marketing, sales & customer services modernization

Marketing, sales & customer services modernization

Digital product R&D and platform enablement

Digital product R&D and platform enablement

We focus on enabling possibilities. Now more than ever, it’s critical for health plans to strengthen their brand and member experience by consistently delivering as a trusted partner across the health care ecosystem. 

Point B brings proven expertise from the healthcare industry and beyond, helping to form and execute innovative strategies and solutions that meet the challenges and realities of today’s environment.