Scott Fasser Named 2025 Top Consultant for Excellence in Digital Transformation
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We’re excited to recognize Scott Fasser, Principal in Marketing Modernization at Point B, as a 2025 Consulting Magazine Top Consultant for Excellence in Digital Transformation. This award honors consultants who lead comprehensive, high-impact digital transformations with strategic vision, deep technical understanding, and strong change leadership. Throughout his 30-year career, Scott has done just that—using the right combination of systems-thinking, data, and curiosity to unlock progress for organizations across industries.
Transforming Complexity into Opportunity
Scott’s career began with a turnaround effort at a recycling facility, where he rebuilt operations, data, and marketing systems to shift the business from a $3M loss to a $5M annual profit. Since then, he’s leaned into creativity and innovation, pioneering digital marketing practices that have shaped the way organizations connect with their customers. He’s led foundational cross-sell and up-sell testing strategies, introduced personalized engagement tactics that are now industry standard, and guided enterprise-scale organizations through modernization journeys that position them for the future.
Delivering Measurable Impact
At Point B, Scott partners with clients across industries—including leading banking institutions, global entertainment companies, and life sciences organizations—to build the infrastructure and strategies that enable scalable, sustainable growth. His work has enabled marketing functions to deliver personalized content, driven 10x growth in engagement, and reduced time and costs by more than 90% through data excellence and automation. “I bring a holistic perspective on how to move teams from strategy through transition to operations and execution – expanding my influence to encompass change management, organizational design, shorter sprint cycles, data excellence, and more," says Scott. By blending strategic vision with executional know-how, he helps organizations not only imagine their future state but also implement the right processes, teams, and technology to make it real.
I bring a holistic perspective on how to move teams from strategy through transition to operations and execution.
Scott Fasser, Principal in Marketing Modernization, Point B
Collaboration at Every Level
For Scott, transformation is about more than technology. It’s about helping leaders organize around clear objectives, breaking down challenges into testable steps, and building trust at every stage. His unique ability to move fluidly from conversations with creative teams to data analysts to executive leadership has made him a trusted partner and advisor. Drawing from experience across startups, agencies, and enterprise organizations, Scott brings a wealth of perspective and proven practices that allow him to tailor solutions to each client’s specific needs.
A Life of Learning and Sharing
Outside of work, Scott continues to follow his passion for learning and teaching. He shares his expertise as an instructor at the University of Washington’s Foster School of Business, where he helps develop the next generation of digital transformation leaders. When he’s not teaching or consulting, you’ll likely find him exploring the outdoors with his wife of 32 years. For Scott, this recognition affirms a career built on curiosity, collaboration, and constant progress—values he continues to bring to every client, classroom, and adventure.
