From consulting on cutting-edge AI solutions in the automotive industry to helping a leading aerospace manufacturer build a more inclusive workplace for deaf employees – a particularly meaningful project since he’s recently had a cochlear implant – Marc Ring brings purpose, passion, and personal connection to everything he does. Based in Dallas, Texas, Marc has spent the past 5 years at Point B driving transformation through marketing technology. Marc leads with curiosity, empathy, and an unwavering belief in the power of thoughtful innovation.
What makes you proud to work at Point B?
4 things stand out to me:
- The Energy: I get to work with people who are energized, full of ideas, and have the expertise to make those ideas real. Anna Norris comes to mind as a great example.
- The People: There’s a strong sense of collaboration. I’ve built meaningful relationships with teammates like Scott Fasser, Greg Fimmano, and Eric Bubelis as we’ve rolled up our sleeves together.
- The Support: Whether it's a 1:1 or a conversation with an account lead, people here are quick to offer insight and guidance. That spirit of support has helped me grow—and I pay it forward whenever I can.
- The Opportunities: I started as a contractor and moved into a full-time role. One standout opportunity was working with a leading aerospace manufacturer to reimagine how they support deaf and hard of hearing employees—a project that hit close to home, as I now wear a cochlear implant myself. That personal connection made the impact even more meaningful.
How would you describe the work you do?
I help customers drive strategic transformation through marketing technology – everything from improving customer tracking to bringing capabilities in-house and exploring emerging tech like AI.
Right now, I’m leading an internal initiative at an automotive company to transition lead management in-house. It’s projected to save about $4.6 million starting in fiscal year 2027. We’ve got another 18 months of development and rollout, and it’s opened a lot of doors internally. This project blends my MarTech background with my earlier experience in software development and SDLC.
Beyond that, I support various media and tech work streams, from tag management to broader ecosystem upgrades. Most recently, I’ve been involved in an AI initiative to propose funding for in-car and app-based AI agents – tools that could give drivers real-time, interactive experiences, like providing notifications in the car offering to schedule your oil change while you’re on the road. It’s exciting to apply AI in ways that can genuinely improve people’s lives.
Let’s dive into a memorable project.
One of the most meaningful projects I’ve worked on was with an aerospace manufacturer focused on providing gold-standard accommodation services for employees with disabilities — including around 150 deaf employees on their production floors.
They wanted to go beyond ad hoc ASL interpretation by offering full-time interpreters on-site across all shifts. The challenge was interpreter supply: The one-to-one model wasn’t scalable, and the facilities were loud, complex, and not conducive to remote solutions due to security protocols.
We introduced a multi-supplier model, segmenting demand by business unit so they could work with multiple providers. We also helped shift their contract from time-and-materials to a fixed-fee model, enabling consistent staffing in critical areas like onboarding and training. Additionally, we developed a facility-wide heat map to improve ad hoc interpreter allocation.
The result was a more sustainable, scalable, and inclusive model – one that put accessibility at the heart of operations. As someone who has worn hearing aids and now, a cochlear implant, this work was especially personal for me.
How has Point B helped you in your career?
With new cross-skilled initiatives underway at Point B, we’re fostering even more collaboration across the firm to grow our automotive and manufacturing accounts. The more I work with these customers, the more opportunities I see to build relationships, understand their needs, and spark even more conversations that help them scale and adopt innovative technologies to grow their business.
How has the bAbled community, Point B’s Business Resource Group (BRG) focused on supporting and embracing individuals across the accessibility spectrum, impacted you?
It’s empowering to build community with others who experience the world differently, whether they’re neurodiverse, blind, deaf, or navigating temporary life circumstances. I’ve never seen my disability as a crutch, and I appreciate how bAbled raises awareness and champions inclusivity. We’re just as capable, we just approach things in different ways. bAbled helps foster a culture of open-mindedness and understanding. With new cross-skilled initiatives underway at Point B, we’re fostering even more collaboration across the firm to grow our automotive and manufacturing accounts. The more I work with these customers, the more opportunities I see to build relationships, understand their needs, and spark even more conversations that help them scale and adopt innovative technologies to grow their business.
What’s a favorite book you’ve read recently?
I love historical fiction, with Ken Follett being one of my favorites. After getting my cochlear implant, my doctors recommended audiobooks, and The Nightingale by Kristin Hannah was a recent favorite.
Who’s someone you admire and why?
Anthony Bourdain has always been my alter ego. His authenticity, curiosity, and unapologetic storytelling really resonate with me. I’ve read all of his books — Kitchen Confidential is a favorite — and I even got to meet him about 15 years ago at a book signing in Cincinnati.
