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Level-Up Your Voice of Customer Capabilities with AI

Point B is uniquely positioned to bring expertise and a strong point of view to critical business topics. Learn more about what matters to you most in our latest insights.

What We Do

Industries

What M&A Will Look Like in a Post-Pandemic World

Is Your Culture Truly Customer-Focused?

The Next Normal – How to Make a Hybrid Work Model Work

The Next Normal – Leading a Hybrid Work Team

Provider Organizations and the Interoperability and Patient…

Enabling Decentralized Clinical Trials

How Empathy Drives Technology ROI

Winning the Next Wave of Technology

Interoperability and Patient Access Rule is Here: What You…

Stories vs. Status

Aligning Sales and Marketing to Become a Customer-Centric…

Are Merchandising Innovations Reducing Profit Margin?

The Best Cyberdefense? A Good Offense.

Using Human-Centered Design to Boost Clinical Trial…

Boost the Value of Your Digital Investment

Clinical Workforce Engagement: Reducing Clinician Burnout

Optimizing Pharma Content for Faster Product Submissions

Combatting BIPOC COVID-19 Vaccine Reticence

Healthcare Disrupted: Preparing for Growth in a…

The Four Voices Framework: Focusing on the Right Voice

Leveraging the Four Voices of Measurement Strategy

Why It’s Best to Assume Positive Intent of Your Remote Team

2021 Priorities: Key Considerations for Payers

Healthcare Disrupted: How Life Sciences Can Forge Ahead…

Human-Centered Design: Implementing Flexibility into Your…

How Financial Services Model the Future

Not Your Grandfather’s Law Firm: Positioning for the…

Where Will Telehealth Take You?

The Next Normal: Helping Employees Balance Work with At-Home…

Putting the Patient at the Center of Clinical Research

Monetizing Data Governance

Rapid and Sustainable Cost Reduction

PMO vs. the Pandemic: Redeploying Resources During a Crisis

Bending the Finance Cost Curve in Spite of the Crisis

Crisis Impacts: Bending the Healthcare Cost Curve

Lessons Learned: Preparing Your Business for the Next…

Pondering a Permanent Move to Remote Work?

Empowering Leaders: Advice for Helping Working Parents and…

Leveraging Digital for B2B Sales Requires Rethinking Your…

Holding Effective Meetings with a Distributed Workforce

The Next Normal: Back to the Office

Behind the Scenes: Creating Impact with Stories that Put…

IT Shortfalls During COVID-19: Planning for Future Crises

Launching an Innovation Platform: Five Key Principles