For years you've heard about the death of third-party cookies, but the long runway may have delayed some of the strategic changes you’ll need to make to address its impending loss. Google Chrome could be the final nail in the coffin, with marketers losing third-party cookies access to two-thirds of the global browser market in 2024. And privacy changes are not the only challenge marketers face, amidst the rise of disruptive technologies and a challenging economy that has intensified budget pressure.
How are you preparing your teams and strategies to adjust to today's rapidly changing digital landscape? Now is the time for media and technology organizations to build new ways of finding and reaching their audiences. Learn how you can use this inflection point as an opportunity to increase focus on privacy, re-imagine marketing, and prioritize the fundamentals, including brand positioning, differentiation and powerful creative.
Join Chris Ruhe, Point B's Executive Vice President of Media & Technology, Margarita Lam, Head of Media, Entertainment & Gaming, and Scott Fasser, 25-year digital marketing veteran for insights to help you think ahead. They will discuss:
- How privacy, regulatory, and technology changes are impacting digital marketing
- Strategies to prepare for a cookieless future without losing customer insights
- Renewing the focus on creativity and storytelling to gain competitive edge
Meet the Speakers
Margarita heads up the Media & Entertainment Practice for Point B, which advises 50% of Fortune 500, 4 of 5 top studios, and 6 of top 10 OTT players. With over 25 years of experience, she specializes in strategy, business transformation, and innovation. She oversees a portfolio of M&E clients across digital transformation, MarTech, data & analytics, and technology engagements. Margarita is recognized as a Top M&E consultant in the U.S. by Consulting magazine.
Chris Ruhe | Executive Vice President, Media and Technology, Point B
Chris is the Executive Vice President of Point B’s Media & Technology Practice, responsible for Point B’s customer portfolio in Media & Entertainment, Technology, and Communications & Devices. With 15 years at Point B, Chris has extensive experience leading projects involving business strategy, process improvement, and technology change across a variety of industries including media and entertainment, banking, insurance, telecommunications, and healthcare. Prior to joining Point B, Chris held executive and management positions at IndyMac Bank (now OneWest Bank), E*TRADE Financial, and Accenture.
Scott Fasser | Principal, MarTech/MarComm, Point B
Scott brings over 30 years of experience as a practitioner and consultant in digital marketing and operations. He has worked in a range of industries including recycling, games, ad tech, e-commerce, digital subscriptions, fintech, and B2B SaaS. His expertise includes digital marketing ecosystems, analytics, experimentation, growth, AI, and infrastructure that helps brands get as close to a 1:1 conversation with consumers as possible.