Overcoming and adapting to disruption continues to be essential for health plan success. Strengthening brand through positioning and consistently delivering as a trusted partner in the health care ecosystem requires continued focus on understanding and addressing unmet customer needs while building relationships through consistent, value-add interactions. Positioning for agility in a rapidly evolving economic and regulatory environment requires building for and ensuring adoption of digital tools by both customers and an engaged workforce. Point B brings proven expertise from the healthcare industry and beyond, helping to form and execute innovative strategies and solutions that meet the challenges and realities of today’s environment.

Our Expertise

Marketing for Growth and Retention

Fierce competition for membership and the imperative to understand and maximize the value of every channel is paramount for payers. We help our customers develop and execute on a vision that aligns structure and roles, delivers clarity of process and is aligned with technology.

Access & Member Experience

We start by understanding and addressing unmet or underserved customer needs – whether they be functional, emotional and/or social in nature. Our work at health plans clearly defines, designs and delivers on value-add actions using value-stream mapping, capability maturity assessment tools and digital portfolio rationalization.  

Business Model Optimization

Consumer-centric healthcare has created an imperative for health plans to continually review, clarify and execute on the key initiatives, while minimizing disruption to daily operations. Our adaptive strategy approach, which focuses on value-drive quantification and financial scenario modeling, enables organization-wide engagement and buy-in at each step along the way.  

Administrative Cost Reduction

We know this is always a strategic priority – especially in an economic downturn. We enable cost reduction that sticks through agile operations that are optimized through technology like RPM and AI. Point B capabilities include data-driven identification of improvement opportunities and ROI modeling to measure expected value before you need to make a significant investment.